I'm an award-winning, multi-disciplinary designer who’s worked in the Chicago creative industry for twenty years. I have a diverse background in UX design, digital design, branding and design thinking. I'm a passionate champion of the experience process, a connector of ideas and a brand storyteller. Everyday I wake up with a fire inside of me with this question–what’s next? I answer this question for myself and for my clients through creative strategy, rigorous methodology and aspects of play. I’ve never lost the wide-eyed curiosity that looks at the world a bit differently and knows that I can make a difference. And I crave collaboration with anyone willing to roll up their sleeves with me. We're in a time of massive shift, with an insatiable desire for ‘the new’ and a (dis)connected experience across all aspects of life. Yet, I know that design thinking and creative problem solving can not only embrace this shift, but cut a path for a well designed future.
VP/Group Design Director, Chicago
January 2016 – Present
Designed and managed digital project teams for Whirlpool, Ahold, Altria, SaveALot, Scotts Miracle Gro, Cuna Mutual Group and Hyundai Genesis. Lead the Digitas Chicago Design University training for employees. Managed up to 5-12 UX Designers across various project teams. Helped the team with 2019 AdAge Best Place to Work Award and Whirlpool’s Grand Prix at Cannes award winning campaign and website, Care Counts.
Director, Designer & Founder
September 2013 – December 2015
Creative strategy, branding & positioning, innovation & experiential design. Clients: Norix Furniture, Arcomusical, EYSO, LGSO and Fotobom
SLACK & CO.
Freelance Senior Designer
March 2013 – December 2015
Branding and positioning, user experience design and integrated campaigns, both print & digital. I have consulted and designed for this agency on a myriad of projects over the years. Helped them win BMA's 2014 Agency of the Year and Ad Age's 2014 B2B Runner Up Agency of the Year.
Clients: Case CE, Elegance, GE, GE Lufkin, Navman and New Pig.
Associate Creative Director
October 2000 – September 2002
Branding, online design & advertising of integrated campaigns. Clients: Anheuser-Busch, Jenn-Air, MSNBC, Sears & The
PETERTIL DESIGN PARTNERS
January 1998 – August 2000
Branding & design of integrated campaigns.
Clients: Alzheimer's Association, Douglas Elliman-Beitler, Harza, InterAccess and Strategic Leadership Forum.
TANGENT DESIGN (Closed)
October 1995 – September 1997
Art Direction & design for boutique design studio.
VP of Innovation, Creative
September 2008 – March 2013
Innovation, branding and design of new products, services and business models from concept to launch into the marketplace.
Managed & mentored the creative experiential group of 8-12 people, helped facilitate workshops and refine innovation methodologies.
Completed MD's Innovation Training. Won multiple BMA 2010 Group Category and Awards of Excellence for my work done for Drifire.
Clients: ACT, Allstate, BCBS of Michigan and Illinois, CNH, Drifire, Hanes Brands, NAR, Transamerica and Walmart.
FUSION IDEA LAB
September 2002 – August 2008
Branding, design & broadcast advertising. Managed creative & production groups of 2-6 people. Refined & managed the creative methodology. Enjoyed creating, writing & contributing on multiple broadcast spots as part of full integrated campaigns. Worked on high profile projects in a fast-paced small studio.
Clients: Anheuser-Busch, charlesWorthington, Expedia, Fox, HandsOn Mobile, NewLine Cinema, Orbitz, Playboy, Remington, Subway and UIC.
Senior Art Director
September 1999 – September 2000
Branding, design & advertising of integrated campaigns.
Clients: CNA HealthPro, DaimlerChysler, Lowes & United Messaging.
September 1997 – December 1997
Art Direction & design for print campaigns and annual reports. Clients: Ameritech, Ameritrade, Campbell's Soup, Clio Awards & GM.
BOOM DESIGN (Closed)
Designer and Co-founder
September 1994 – September 1995
Small startup focusing on design for music industry in Chicago.
UNIVERSITY OF ILLINOIS, URBANA-CHAMPAIGN
BFA, Graphic Design
1989 – 1993
Knowledge & Skills
Adobe Creative Cloud
Adobe Marketing Cloud
Adobe Experience Manager
Ruby on Rails
Social Media Channels
Design Thinking & Innovation
Branding & Positioning Strategy
User Experience Design
Idea & Product Development
Supporter of the Arts
EYSO Board Member
Soccer player & coach
Arsenal FC fan