Branding EYSO to celebrate 40 years

EYSO is celebrating their 40th anniversary season and in addition to redesigning their new website I was asked to create a look & feel for this special occasion. My grandfather, Howard Jones, was a watchmaker at Elgin Watch many decades ago and I decided to leverage the watch parts, pieces and tools that my mother has of his, as elements to celebrate this artisan tradition, the city's past and EYSO. Below are screens of the new site and early communications. I plan on updating this project page as I design more pieces and the season progresses.