Branding an insurance movement

Maria Ferrante-Schepis is on a mission. As she says on MD's site, its to "help insurance and financial services industry leaders think differently and embrace new ways of engaging today’s evolving consumers..." Or to put it another way "does anyone smell shift?" I worked with Maria to brand & design this mission in a myriad of ways. I created a book that metaphorically (and literally) flipped the industry on its head and designed her website & trade show materials that helped fuel this movement.