Over the course of my nearly five year stint working on the ALDI business I’ve served several roles, including experience strategist, workshop facilitator, global consultant and service and experience design lead for the ALDI digital ecosystem. Initially brought onto the business to lead their Curbside and Delivery experience design during the Covid epidemic, I also guided the National E2E Ecommerce Strategy, helped design the new site rollout with the ALDI Global team.

AI Integration

ALDI uses AI tools to help with decision insights for their product strategy, of which I leveraged with internal teams. In addition, the Curbside and Delivery Service uses Instacart Connect AI integration in their backend, of which we had to asess as part of our experience recommendation. Plus I worked on their AEO strategy approach for their digital owned properties.

Results

Since rollout of the new omnichannel strategy and site and app redesign, ALDI has increased traffic (physical and digital) by roughly 9% YoY since 2023. That tied to their $9 billion expansion plan fueled by sales, roughly 1 in 3 U.S. households now shop at ALDI across their locations.