The ask from Goodyear was relatively simple–redesign the tire buying flow & integrate the maintenance service on their main website, Goodyear.com. 5 years later, a Design System launch, 12 branded websites, 100+ sites leveraging the system, and an enterprise e-commerce experience, this project is a case study in global scaling over time.
AI Integration
Goodyear are starting conversations on integrating an Agentic AI approach to their digital ecosystem now. They have been hesitant to date to move forward with AI solutions because of existing policy decisions. More to come around this.
New Design System Launch
Grounding the brand in customer experience
Personas based on data
Tech enablement to match customer expectations
Site Redesign and Design System Results
After launch of the new site, Goodyear.com had an immediate positive spike in engagement. Conversion went up 18% and Tire order value climbed 13%. In addition, the new Ecommerce UX and Enterprise Design System was accepted into Goodyear’s sub-brands and APAC.
Ecosystem Expansion
The success of Goodyear.com relaunch and Enterprise Design System acceptance has spawned an additional 7 branded sites, over 100+ new sites world-wide and additional feature and functionality enhancements.