Creating a flexible system for Whirpool and Maytag via component-based redesign

Lead the Digitas redesign team for Maytag and Whirlpool’s websites as part of a larger effort through Publicis.Sapient. Approach was an atomic, component-based redesign, creating a flexible design system that both brands could leverage; building the foundation for future e-commerce features. Team consisted of Tony and Jess (Visual Design) Jeff (UX) Oliver (PM)